Your Wholesale Department
Built to Perform
We believe cannabis brands shouldn't be forced to choose between short-term sales and long-term strength. Too often, wholesale gets boiled down to, 'hire a rep and hope orders come in', but revenue without structure rarely lasts.
CannaBiz Ventures exists to bridge that gap.
We step into wholesale programs to diagnose what's working, what isn't, and build a clear, practical playbook around it. That means putting simple systems in place, clear account management, consistent follow-up and re-order cadence, defined responsibilities, and accountability that feels supportive, not corporate.
Relationships stay at the center, because wholesale is built on trust, consistency, and showing up well. For us, success isn't just increased orders. It's a brand saying, 'wholesale finally feels organized, repeatable, and manageable'. It means having a foundation you can confidently grow on, processes people understand, a sales rhythm that makes sense, and a playbook you can take into the next market when the time's right. Our ethos is simple; Build the wholesale engine with you, so you can scale it without losing who you are.
Choose Your Starting Point
• 2-hour working session reviewing current wholesale program
• Identify workflow improvements & review current wholesale sales tools for feature utilization
• Demonstrate best practices and relevant tools
• Provide prioritized recommendations for improvement
• Review and clean up existing platform configuration
• Optimize available tools for wholesale operations
• Establish foundational workflows and processes
• Configure relevant account and inventory functions
• Provide a basic handoff guide and training
• Develop foundational wholesale operating procedures
• Establish retailer onboarding and account management processes
• Assess pricing, margins, and delivery logistics
• Build wholesale workflows and reporting processes
• Create a customized wholesale playbook
• Provide implementation guidance and training
From Experience to Execution
Meet Michael Lamy, Founder of CannaBiz Ventures. A lifelong cannabis advocate turned industry operator, he brings a rare blend of corporate discipline and cannabis culture. After earning his degree in Finance and Business Management from the Massry School of Business, Michael spent nearly a decade in financial services, building a strong foundation in consultative sales, relationship management, and strategic business development.
A longtime cannabis consumer and stigma smasher, he left corporate America to bring his professional skills to the legal cannabis industry in 2019. Since then, he has worked across retail, wholesale, field marketing, account management, and ancillary service providers. Michael’s years of experience in cannabis wholesale across New England revealed an unfortunate pattern; Brands are under pressure to grow revenue but often lack the structure and resources to build an effective wholesale operation. CannaBiz Ventures was created to bridge that gap.
By providing hands-on wholesale leadership, Michael helps brands develop strategy, playbooks, and the infrastructure required to grow revenue without the overhead of a full internal team.
The goal isn't just to sell products, it's to build a wholesale operation that can perform and scale.
Contact Us
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